First blog...

My intention with this little blog is to document, on a weekly basis, my progress in trying to start a new business and track my progress in launching a new product that I designed and manufacture.

I was inspired to do this as a 'blog' as opposed to in a personal journal, as I have had so much support from complete strangers in bringing an idea to market, that I think some of my experiences may be of interest to others and motivate them too, to take their idea to the next level... I know I will also be climbing a steep learning curve and therefore my experiences may be of assistance to others in perhaps avoiding some of the challenges I am sure I will be creating for myself due to lack of prior experience, and funds,... thus my 'journal' will be 'public', at least for now ;-)

The best laid plans... We are six months into my project and I finally get to my blog! Basically once we got started with our first soft launch/field market research in April 2010 my little business seemed to take on a life of its own and suddenly here we are six months later and no blogs! Thus now I am making the commitment to blog once a week, so that those who are interested in following the launch of our start-up company can, here! Welcome!

And as I look at my blogs header I laugh; I love my marketing teams title for this blog; "...fabulous tales of product and branding success..." You can see they titled the page; the reality ought to be 'the trials, tribulations, and wins involved in launching a new product" or 'the adventures of a crazy woman with no relevant background or experience launching a new pet product on a tight budget'... you get the picture. Anyway here we are and as I am late to the game in starting this blog I will drop in tomorrow and start with a quick recap of PoopPacs adventures thus far. But right now off to the post office as we have PoopPacs to ship!

What is PoopPac Dog Walkers Case?

PoopPac Dog Waste Bag Carrier and Poop Bag Dispenser

PoopPac, the dog-walker’s companion. The PoopPac is a tough, lightweight case designed to carry both used and unused dog waste bags, ensuring you will never be without a bag when you need one, or stuck carrying a dog poop bag after you clean up after your pet.

PoopPac’s unique patented design has two separate compartments. Our front main compartment features a wipe clean lining suitable to contain your ‘package’ and an activated charcoal filter to assist in absorbing the odors. Enclosed in this zippered rigid compartment your pet’s used dog waste bag can now be transported safely, elegantly and worry free leaving you ‘hands free’ to enjoy your walk. We have designed our dog walkers bag with a separate rear compartment to carry and dispense your new dog waste bags efficiently and to hold small personal items such as keys, phone, tissues, hand sanitizer etc.

PoopPac is attractive, practical, durable and fully machine washable; the perfect dog walkers accessory!

PoopPac includes multiple options to suit your carrying needs:
• Built in Belt Clip
• Removable Wrist Lanyard
• Removable Shoulder Strap
Case Dimensions: w x h x d = 7” x 5 1/2” x 3 1/4” (approximately: 17 cm x 14 cm x 8 cm)


PoopPac's main compartment features:
• wipable lining to contain your ‘package’
• activated charcoal filter to assist in absorbing odors.

• rigid, zippered enclosure to ensure that your pets package can be transported

safely and elegantly, leaving your hands ‘free’ to enjoy your walk.

PoopPac's rear compartment is designed to:
• efficiently carry and dispense unused waste bags.
• to be suitable for holding small personal items such as keys,
phone, tissues, hand sanitizer etc.

PoopPac’s attractive case is:
• constructed using a patented thermoforming process which produces a tough, lightweight, molded case designed specifically to withstand harsh environments.
•machine washable; use warm soapy water

With PoopPac your attention returns to enjoying your walk rather than focusing on finding the nearest trash can!